This poster for December's Yogi Bear came out last fall. And it is, like the aforementioned Dell commercial, one of those "how did no one notice how creepy this is?" situations.
For starters, the tagline is "Great things come in bears." I don't know about you, but that immediately has me thinking about banging bears (or other things banging bears, I guess?), not the pun they were going for. "Great things come in pairs" is not a common enough phrase for the tagline to not be about bear sex. And the movie isn't called Yogi and Boo Boo, it's called Yogi Bear, so I'm not even immediately thinking about a pair. Whoever wrote that should be fired.
And on top of that weirdness, there is the poster itself. It features a dead eyed, open mouthed Yogi right behind a dead eyed, open mouthed Boo Boo. At least that doesn't totally highlight the "coming in bears" tagline wait...what?...oh really?...I'm being told that in fact that picture couldn't look anymore like Yogi was firing one off into Boo Boo if it tried. Are you kidding me? It'd be creepy without the words "come in bears" written right on Boo Boo's face in white. That is clearly Yogi's vinegar stroke (2nd definition: http://tinyurl.com/yloekg8).
This is another case where, if you took one element away, it wouldn't be nearly as creepy. But when combined, it such a creepy double whammy. Who is approving these things? How do they not know what "coming" is? I bet it is a bunch of staunch Warner Bros advertising heads all thinking "Come in bears? Can we say that?" but none wanting to be the one say it out loud. Needless to say WB pulled the poster soon after it's release.
No comments:
Post a Comment